Business model

GIOIA Fine Jewellery logo
GIOIA Fine Jewellery, founded in 2016 by Clarence Yee and Cheryl Woon
Cheryl Woon sketching a jewellery design at her desk, with loose gemstones in boxes beside her
Cheryl Woon, co-founder and designer, sketching a design

Flagship Jewellery Shop

Our business model focuses on personalised service and bespoke craftsmanship, with the care of a family-run business. Because we handle every step ourselves, we can give the attention that is often lost in larger jewellery shops.

Founded in 2016 by husband-and-wife team Clarence and Cheryl, GIOIA Fine Jewellery started small. We are a private bespoke jeweller in Singapore, specialising in customised fine jewellery. We built the business from scratch and still do everything ourselves, from design to marketing.


Business Model in Gemstone

At GIOIA, we avoid the traditional practice of bringing in gemstones on consignment only when a client asks, as this often puts the client at a disadvantage. Consider this scenario: a client is searching for a fine quality unheated royal blue sapphire. Relying on whatever happens to be available when a client asks does not always secure the best quality or price. That is why we buy fine coloured gemstones ahead of demand and hold a wide selection for clients to choose from.

Customised Jewellery at GIOIA Fine Jewellery from birthstone jewellery to engagement ring for proposal in Singapore - Business Model
Customised Jewellery at GIOIA
GIOIA Fine Jewellery Coloured Gemstone Rough to Polish Gemstone Paraiba Tourmaline copy

Rare Natural Gemstones

The gemstone comes first for us. We specialise in fine natural coloured gemstones, with natural diamonds as side stones. We buy close to the source, through partners in Sri Lanka we have worked with for over ten years, and ruby partners who buy rough at the auctions of licensed miners. Keeping the chain short helps us offer fair prices.

24/7 Online Advisory

We want commissioning customised jewellery to feel easy and relaxed. What sets us apart is our 24/7 online advisory on WhatsApp, for casual consultations with no obligation. You can message us at any time, day or night, and we reply to every message, although late night replies may take a little longer. Whether you’re exploring options for a unique engagement ring, wedding bands, or a bespoke coloured gemstone piece, we’re just a message away.

24/7 Online Advisory: Always Here for You, Whenever You Need Us
GIOIA is always here at your service
Five gold stars above the words Client Satisfaction
Rated 5.0 from over 400 Google reviews

Client Experience & Satisfaction

Buying jewellery is personal, and it often marks an important moment. We work closely with each client, from the first design discussion to the finished piece, offering design options along the way and refining the details until you are happy. Over the years, many clients have trusted us with their most important pieces.

GIOIA Fine Jewellery is a private bespoke jewellery boutique at International Plaza, Singapore, established in 2016. We specialise in customised engagement rings and fine jewellery set with rare coloured gemstones: unheated pigeon blood rubies and royal blue sapphires, teal sapphires, Paraiba tourmalines and Muzo emeralds. Every gemstone is chosen and checked by Clarence Yee, our co-founder and gemstone specialist. Cheryl Woon, an HRD Antwerp certified diamond grader and NAFA jewellery design graduate who completed GIA's Colored Stone Essentials course, leads the design of every commission from first sketch to finished piece. Centre stones above about SGD 1,000 come with an independent laboratory report, mainly from GRS or GIA. Each piece is made from scratch as an individual commission. Rated 5.0 stars across more than 400 Google reviews, and recognised by Singapore Tatler as one of Singapore's top jewellers. Featured in Her World Brides, Tatler Singapore and Honeycombers.

10 Anson Road #02-97A, International Plaza Singapore, Central Business District CBD 079903
Tuesday, Wednesday, Thursday, Friday11:00 – 18:00
Saturday11:00 – 17:00
+6564309771
+6592955909
GIOIA Fine Jewellery
2016-07-20