Our Story & Philosophy
The Art of Personalised Luxury in Singapore
At GIOIA Fine Jewellery, we believe that true luxury is personal. Specialising in rare coloured gemstones and high jewellery, our boutique was founded on a simple mission: to transform your significant life moments into timeless treasures. More than just a jeweller, we are curators of legacy, bridging the gap between traditional gemmology and modern bespoke artistry.
Every commission begins with a conversation—your unique ideas, your memories, and your special reasons for celebration. We pay attention to the smallest nuances, from the precise hue of the metal to the hidden details known only to you. Creating your dream piece is our mission, meticulously crafted with care at every step of the journey.
GIOIA – The Joy of Creation
Derived from the Italian word for ‘Joy,’ GIOIA symbolises the excitement and anticipation of bringing a precious jewel to life. We want our clients to experience the pure joy of the creative process—from the first sketch to the final reveal. It is not just about the finished jewellery; it is about the shared excitement of crafting a masterpiece together.
Strategic Foresight & Market Expertise
Why We Moved Beyond Diamonds: A Decision Based on Value
At GIOIA, our role goes beyond design; we act as guardians of your investment. With deep market analysis and “skin in the game,” we track the global mining situation closely. This market intelligence allows us to anticipate shifts long before they become mainstream.
A prime example of this foresight was our strategic decision in 2018 to cease carrying diamonds as center stones. Anticipating the rise of lab-grown diamonds and the inevitable decline in natural diamond prices, we refused to offer our clients a gemstone that we believed would lose its retention value. Instead, we shifted our laser focus to assets of true scarcity.
Validating the Shift: A Global Movement in High Jewellery
This strategic direction is now clearly reflected in the highest echelons of the industry. Today, renowned international High Jewellery Maisons have pivoted their premier collections to spotlight rare coloured gemstones. While the global market is only now making this pivot obvious, GIOIA has been positioned in this niche for years, offering our clients the same tier of investment-grade rarity ahead of the curve.
Laser Focus on Investment-Grade Gemstones
Today, our inventory represents the pinnacle of rarity. We concentrate exclusively on the finest quality coloured gemstones—assets that have historically withstood market volatility. Our collection encompasses the unheated Pigeon Blood Ruby, the vivid Royal Blue Sapphire, the glowing Muzo Emerald, and the neon brilliance of Paraiba Tourmaline.
Every selection reflects our dedication to excellence. We do not just look for beauty; we look for the geological rarity that ensures your heirloom remains a treasure for generations to come.
Redefining Tradition
For couples seeking a unique twist for their union, we offer a bold departure from the conventional. With more lab-grown diamonds flooding the market, discerning couples are turning to vibrant, rare gemstones like sapphire, ruby, and spinel to tell their love story. Whether representing birthstones or shared memories, these colourful gems make your engagement rings and wedding bands truly one-of-a-kind.
Choosing a gemstone together is the couple’s first major decision. It is a bonding experience that lasts a lifetime, marking the start of your journey with a symbol that is as unique as your love.
Heirlooms for the Future
From modern birthstone jewellery to the revival of Chinese traditions like Si Dian Jin (四点金), we believe jewellery should be worn and cherished, not hidden away. Our designs are handcrafted to become modern heirlooms—pieces that carry the blessings of family tradition while remaining stylish enough for daily wear.
GIOIA Fine Jewellery Co-Founders
Creative Designer Cheryl Woon
Every creation from GIOIA Fine Jewellery tells a unique story
Cheryl Woon, a graduate from Nanyang Academy of Fine Arts (NAFA) with a major in Jewellery Design, has devoted her career to the art of bespoke creation since 2010. Also accredited by the HRD Antwerp Institute of Gemology as a certified Diamond Grader, Cheryl’s vision extends beyond aesthetics. She is dedicated to creating timeless designs that connect past, present, and future generations.
Gemstone Advisor Clarence Yee
Clarence Yee has established himself as a trusted expert in sourcing rare, exceptional gemstones from around the world. As co-founder, Clarence is known for his discerning eye and deep gemological knowledge. Together, Clarence and Cheryl form the perfect team: one ensuring investment-quality rarity, the other translating that rarity into wearable art.
Your Trusted Boutique in Tanjong Pagar
As an experienced designer, Cheryl has always believed that “You are only confined by the walls you build yourself”. Embracing this, she consistently steps out of her comfort zone to innovate. This spirit inspired the establishment of our flagship boutique in Tanjong Pagar on 20th July 2016. Today, we are honoured to be one of Singapore’s most respected names in bespoke gemstone jewellery.
Visit Us: GIOIA Fine Jewellery, 10 Anson Road, International Plaza, #02-97A S079903 — conveniently located just a short walk from Maxwell and Telok Ayer MRT stations.
Personalised Bespoke Experience
We ensure that every client receives unwavering dedication throughout the entire process. From the first consultation to the final cleaning service years later, each interaction is personal. Seeing how your gemstone jewellery appreciates in value over time—and how it becomes part of your life story—brings us immense joy.
At GIOIA, buying jewellery is not a transaction; it is a relationship. Have a glimpse of our past creations in our Gallery, or message us on WhatsApp to start your own bespoke journey!
